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Double glazing shipments worldwide are worth billions of dollars annually. But growth of this traditional business is slow (this is especially so given the woes of the construction industry) and one would never identify it as an opportunity per se; that is no one would suggest that “double glazing” as a business that people should jump into as a way of making big money. It has been at least 30 years since someone could seriously make such a claim. In one trade press article that NanoMarkets retrieved as part of the research for this report, the double glazing industry was portrayed as “boring,” which seems to NanoMarkets to be a fairly reasonable characterization of the glazing industry considered as a whole.
But in the past few years – perhaps as long as five years – there are signs that the double glazing business has started to become much less boring. What we are seeing – or at least beginning to see -- is this sector begin to clearly transcend the “double glazing” name or even the (more general) “insulated glazing” name. There seems to be a new business emerging that is more deserving of the name “advanced glazing systems,” a name that seems to capture the sense of novel technologies playing an important role.
What has happened here seems to us to be much more than a shift in industry semantics brought about by changing times and marketing approaches. Instead, we are talking a real shift in direction brought about by changing demand patterns and novel technologies. Such a change is surely deserving of a new name; so surely the “advanced glazing systems” epithet is a good one to use.