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This report has been updated in 2012. See here for details of the latest NanoMarkets analysis of this market.
For the better part of a decade: OLED materials represented, at best, no more than niche opportunity for specialty chemical companies and a few start-ups. The small PM OLED displays that found their way into MP3 payers and cell phone sub-displays represented an addressable market of sorts for materials firms, but one that seemed destined to be plagued forever with cost challenges and low margins. While materials firms were happy to participate in this market, their enthusiasm remained curbed by the fact that their products seemed likely to be quickly commoditized.But in the last year to 18 months, the opportunities for OLED materials have grown in important ways. OLED displays have been “mainstreamed” with the arrival of mass market cell phones that use OLED technology for their primary displays. Meanwhile, OLED lighting can already be purchased in the form of “designer” chandeliers and table lamps; with larger segments of the lighting market likely to be penetrated by OLED lighting in the next few years. And while the first attempts to introduce OLED TVs have stumbled, it seems that next year will see the introduction of OLED TVs on the market with much greater chances of market success than the products that preceded them.All of these trends mean that the addressable market for OLED materials are rapidly growing and will continue to do so. This means that pricing for these materials should finally be able to take advantage of real economies of scale. Until now, OLED materials seem to have been stuck in between the high prices that are typical of a research material and much lower ones that are associated with widely used electronic materials.However, NanoMarkets believes that these welcome trends will be accompanied by new demands on OLED materials makers. For example, AM OLED displays are largely being marketed in the consumer electronics space on image quality and vibrancy of color. This raises the question as to how materials makers can improve their products to help their customers sell more OLED cell phones and TVs. In the OLED lighting space, the focus is on efficiency and reducing total cost of ownership and, here again, it seems that OLED materials suppliers can develop proprietary solutions that will give them long-term competitive advantages.NanoMarkets has been providing industry analysis of the OLED materials market for five years. It is also the leading supplier of analysis in the OLED lighting space. In this report, NanoMarkets provides its latest assessment of the opportunities in OLED materials. Included in this report are granular eight-year forecasts of OLED materials, with breakouts by type of material and application. The report covers the commercial implications of technical developments, such as in doping and novel OLED device structures and it also takes an in-depth look at the product and marketing strategies of the major players in this space ranging from giant chemical firms such as BASF, DuPont and Sumitomo to specialty firms such as Novaled and Plextronics. The report also examines whether after years of unkept promises printing may now have found an important role in the OLED space.
TABLE OF CONTENTS
Executive SummaryE.1 OLED Materials: What Has Changed Since 2010?E.2 Emerging Development Programs in the OLED Materials Industry: Getting More ComplexE.2.1 New Approaches to the Core OLED Stack and the Materials that Go Into ItE.2.2 New Approaches to Electrodes, Substrates and EncapsulationE.2.3 The Big Six Competitive Factors for OLED MaterialsE.3 OLED Materials Makers: Firms and Countries to WatchE.3.1 Four Firms to WatchE.3.2 Countries to WatchE.4 Strategies for Equipment MakersE.5 Summary of Eight-Year Forecasts of OLED MaterialsChapter One: Introduction1.1 Background to this Report1.1.1 What Are OLED Materials?1.1.2 Demand for OLEDs Escalates1.1.3 New Strategies Needed as the OLED Materials Business Gets Tougher, But New Opportunities Abound1.2 Goal and Scope of this Report1.3 Methodology and Information Sources for this Report1.4 Plan of This ReportChapter Two: What the Latest Developments in the OLED Industry Mean to Materials Firms2.1 OLED Market Break Out: How the OLED Industry has Changed in the Past Two Years2.2 Small AM OLEDs Become a Mass Market for the First Time2.2.1 Early Markets for PM OLED Displays2.2.2 New Markets for PM OLED Displays?2.2.3 The Shift to AM OLED Displays2.3 The OLED TV Market: Beginnings of a Revolution?2.3.1 The Nail in the Coffin of Plasma TV?2.4 Other OLED Display Markets: Computer Monitors and Other Opportunities2.4.1 OLED Computer Monitors2.4.2 OLED Digital Cameras2.4.3 Other Opportunities for OLED Displays2.5 OLED Lighting Commercializes2.6 OLEDs, Flexibility and Conformability2.7 Key Points from this ChapterChapter Three: OLED Materials, Architectures and Markets3.1 Small Molecules, Polymers and OLED Stacks3.1.1 The New OLED Inks3.1.2 Top Emitting vs. Bottom Emitting Designs3.1.3 Stacked Devices3.1.4 Light Coupling Structures and Layers3.2 OLED Materials for OLED Layers3.2.1 Emissive Layer (EML) Materials3.2.2 Suppliers of EML Materials3.2.3 Hole Injection Layer (HIL) Materials: Materials and Suppliers3.2.4 Hole Transport Layer (HTL) Materials3.2.5 Electron Blocking Layer (EBL) Materials3.2.6 Hole Blocking Layer (HBL) Materials3.2.7 Electron Transport Layer (ETL) Materials3.2.8 Electron Injection Layer (EIL) Materials3.2.9 Electrode Materials3.2.10 Encapsulation and Barrier Coating Materials3.3 Other Materials, Processes, Groups and Firms to Watch3.3.1 European Research Programs and OLED Materials Research3.3.2 Other Asian Firms3.3.3 Other European Firms3.4 Substrates for OLEDs3.4.1 Glass3.4.2 Plastic3.4.3 Foil3.5 Key Points from This ReportChapter Four: Eight-Year Forecasts of OLED Materials Markets4.1 Eight-Year Forecasts of Addressable Markets for OLED Materials4.1.1 Forecasting Methodology and Assumptions about Material Content4.1.2 Forecasts Based on Material Content4.2 Displays4.2.1 Mobile Displays: AM and PM4.2.2 OLED TVs and OLED Computer Monitors4.2.3 OLEDs in Portable DVD Players4.2.4 OLEDs in Digital Cameras4.2.5 OLEDs in Digital Picture Frames4.2.6 Summary of OLED Display Market Growth4.3 Lighting4.4 Summary of Eight-Year Forecasts of OLED Materials Demand by Application4.5 Eight-Year Forecast of OLED Materials: Small Molecule vs. Polymers4.6 Forecasts of Materials Demand by Small Molecule OLED Programs4.6.1 Cathode Materials4.6.2 EML Materials4.6.3 ETL Materials4.6.4 HTL/EBL Materials4.6.5 HIL Materials4.6.6 Anode Materials4.6.7 Encapsulation4.6.8 Summary of Materials Demand from Small Molecule OLED Markets4.7 Eight-Year Forecast of OLED Materials: Polymer4.7.1 Cathodes4.7.2 EML Materials4.7.3 HTL/EBL Materials4.7.4 HIL Materials4.7.5 Anode Materials4.7.6 Encapsulation4.7.7 Summary of Materials Demand from Polymer OLED Markets4.8 Summary of Eight-Year Forecasts of OLED Materials4.9 Eight-Year Forecast of OLED Substrates4.9.1 Glass Substrates for OLEDs4.9.2 Plastic Film Substrates for OLEDs4.9.3 Metal Foil Substrates for OLEDs4.9.4 Summary of OLED Substrate ForecastsAcronyms and Abbreviations Used In this ReportAbout the AuthorList of ExhibitsExhibit E-1: Summary of Eight-Year Forecasts of Main OLED MaterialsExhibit E-2: Summary of Eight-Year Forecasts of OLED Substrates ($ Millions)Exhibit 3-1: Complex OLED Stack.Exhibit 3-2: Conductive Polymers in Roll to Roll Printing.Exhibit 3-3:Merck’s OLED MaterialsExhibit 4-1: Eight-Year Forecasts of OLED Displays in Mobile Phones and PDAsExhibit 4-2: Eight-Year Forecasts of OLED Displays in Portable Media PlayersExhibit 4-3: Eight Year Forecasts of OLED Displays in FPD TelevisionsExhibit 4-4: Eight-Year Forecasts of OLED Displays in ComputersExhibit 4-5: Eight-Year Forecasts of OLED Displays in Portable DVD PlayersExhibit 4-6: Eight-Year Forecasts of OLED Displays in Digital CamerasExhibit 4-7: Eight-Year Forecasts of OLED Displays in Digital Picture FramesExhibit 4-8: Summary of Eight-Year Forecasts of OLED Displays (Thousands sq m)Exhibit 4-9: Eight-Year Forecasts of OLED Lighting.Exhibit 4-10: Summary of Eight Year Forecasts of Total OLED Materials Demand.Exhibit 4-11: Summary of Eight-Year Forecasts of OLED Materials: Small Molecule vs. PolymerExhibit 4-12: Eight-Year Forecasts of SM OLED Materials: Cathode1.Exhibit 4-13: Eight-Year Forecasts of SM OLED Materials: EML.Exhibit 4-14: Eight-Year Forecasts of SM OLED Materials: ETL.Exhibit 4-15: Eight-Year Forecasts of SM OLED Materials: HTL/EBL.Exhibit 4-16: Eight-Year Forecasts of SM OLED Materials: HIL.Exhibit 4-17: Eight-Year Forecasts of SM OLED Materials: Anode (1)Exhibit 4-18: Eight-Year Forecasts of SM OLED Materials: Encapsulation.Exhibit 4-19: Summary of Eight-Year Forecasts of SM OLED Materials ($ Millions)Exhibit 4-20: Eight-Year Forecasts of Polymer OLED Materials: Cathode.Exhibit 4-21: Eight-Year Forecasts of Polymer OLED Materials: EML.Exhibit 4-22: Eight-Year Forecasts of SM Polymer Materials: HTL/EBL.Exhibit 4-23: Eight-Year Forecasts of Polymer OLED Materials: HIL.Exhibit 4-24: Eight-Year Forecasts of Polymer OLED Materials: Anode.Exhibit 4-25: Eight-Year Forecasts of Polymer OLED Materials: Encapsulation.Exhibit 4-26: Summary of Eight-Year Forecasts of Polymer OLED Materials ($ Millions)Exhibit 4-27: Summary of Eight-Year Forecasts of OLED Materials by Small Molecule and PolymerExhibit 4-28: Summary of Eight-Year Forecasts of OLED Materials (SM and Polymer Combined)Exhibit 4-29: Eight-Year Forecasts of OLED Substrate Demand: GlassExhibit 4-30: Eight-Year Forecasts of OLED Substrate Demand: Plastic.Exhibit 4-31: Eight-Year Forecasts of OLED Substrate Demand: FoilExhibit 4-32: Summary of Eight-Year Forecasts of OLED Substrate Demand ($ Millions)