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REPORT # Nano-721 PUBLISHED May 13, 2014
OLED Lighting Markets-2014
CATEGORIES :
  • OLEDs
  • SUMMARY
    Six years ago, OLED lighting was first being proposed as a serious commercial product.  Back then, 2014 was projected as the year when OLED lighting would first make its impact felt on general illumination.  It didn’t happen. OLED lighting has been available for four years now, but with few signs of its moving beyond the luxury and specialist lighting sector.  Also, the disappearance of GE from this space is another reason to treat OLED lighting with a little less respect than it once had.
     
    So is it time to wave goodbye to OLED lighting as a large-scale business opportunity and label it “niche only?” The case can be made.  But then again some large lighting suppliers remain bullish on this technology and appear to mean what they say. 
     
    Also, the fate of OLED lighting remains of importance well beyond the lighting sector.  Because OLED consist of large panels, their success or failure has major implications for both the OLED materials sector and the OLED market itself.  Even a modest success for OLED lighting could quickly make it the largest segment of the OLED business; which would completely change the market orientation of the OLED market from one that is currently oriented towards small mobile displays.
     
    In this complex market environment, NanoMarkets believes that it is time for a detailed and honest assessment of both the current value proposition and future revenue timeframes for OLED lighting.  This is the objective of this report, which includes eight-year (volume and value) projections of OLED lighting in all the major market sectors along with an assessment of how OLED lighting can effectively compete with LEDs and CFLs in those segments.  In addition, this report  analyzes the core strategies of leading players in the OLED lighting space, including their plans for building manufacturing capacity for OLED lighting.
  • TABLE OF CONTENTS

    Executive Summary

    • Objectives and scope of this report 
    • Methodology and information sources 
    • Plan of report
    • Major changes from the previous report 
    • Will OLED lighting ever be more than a luxury niche?  
    • Who will shape the future of the OLED lighting Industry? 
    • Geographies: Thoughts on national and regional OLED lighting markets
    • Opportunities for OLED lighting start-ups
    • Implications for OLED material companies
    • Summary of eight-year forecasts of OLED lighting markets

    Chapter One: Introduction

    • Global presence of the OLED lighting industry
    • Commercial application trends
    • Performance comparison: Key parameters
    • Favorable factors for the industry
    • Key Issues faced by the industry
    • Trends in OLED material deposition techniques
    • Ways to achieve cost reduction targets
    • Material and process improvement timeline
    • Current production facility of key OLED lighting players
    • Status of commercial availability of OLED lighting
    • Companies involved and major investments
    • OLED lighting industry: Possible market scenarios


    Chapter Two: Manufacturing, Materials and Performance Trends Shaping OLED Lighting Commercialization

    • Key performance factors impacting the success of OLED lighting
    • OLED light performance: current status and future targets
    • OLED light performance: What can be expected
    • Lifetime trends: in need of a substantial enhancement
    • Key efficacy issues and probable solutions
    • Bigger OLED panels: Key developments
    • Migration toward large panels: a necessary development
    • Large sized panels: Final verdict
    • Luminance trends: Key strategies for improvement
    • Color warmth: Not a major problem
    • OLED light performance: Impact on addressable market
    • Flexible (Curved) OLED
    • Flexible OLED panels: The reality
    • The question of flexible OLEDs in automobiles
    • Practical manufacturing issues requiring industry’s attention
    • Manufacturing factors shaping OLED lighting industry
    • Cost reduction Initiative: Choice of deposition process
    • Solution processing process: Key developments
    • Encapsulation: A major technical hurdle to fabrication
    • Choice of materials: Organic stack components
    • Choice of materials: Substrates
    • Choice of materials: Light extraction materials
    • OLED Production Yields: Key developments
    • OLED lighting manufacturing capacity estimation
    • Manufacturing capacity expansion Plans: Key players
    • European panel makers: Lagging behind Asian counterparts
    • Manufacturing approach: Current expectations
    • Manufacturing approach: What can be expected
    • Manufacturing cost trends
    • Cost structure: Comparison and key reduction drivers
    • OLED lighting commercialization catalyst
    • Key points made in this chapter

    Chapter Three:  Addressable Markets for OLED Lighting - Actual and Potential

    • Status of OLED lighting
    • Forecasting assumptions
    • Key consumer markets: A geographic analysis
    • Asia at the forefront of commercialization
    • European R&D efforts to enhance the prospects for OLED lighting
    • Share by country of OLED lighting consumption
    • OLED luminaire trends: Design, cost and other factors
    • Designer kits and samples: Market evolution
    • Trends in designer kits and samples 
    • Eight-year forecast of designer kits and samples
    • Office lighting: A killer application? 
    • Eight-year forecast of office and commercial lighting applications
    • Potential use of OLEDs in residential lighting 
    • Eight-year forecast of residential lighting applications
    • Scope of OLEDs in outdoor (non-automotive) lighting 
    • Encapsulation issues in outdoor lighting
    • Eight-year forecast of outdoor lighting applications 
    • Scope of OLEDs in outdoor (non-automotive) lighting 
    • Promise of OLED lighting for cars and other vehicles
    • Potential hurdles to OLED in external automobile lighting 
    • Scope of OLED lighting in internal transportation lighting
    • Eight-year forecast of automotive lighting applications
    • Evaluation of OLED lighting in large-scale custom installations
    • Eight-year forecast of customized large-scale custom installations
    • Summary of eight-year forecasts of OLED lighting
    • Key points made in this chapter

    List of Forecast Exhibits

    • Summary of eight-year forecasts of OLED lighting markets
    • Forecasting assumptions
    • Eight-year forecast of designer kits and samples
    • Eight-year forecast of office and commercial lighting applications
    • Eight-year forecast of residential lighting applications
    • Eight-year forecast of outdoor lighting applications 
    • Share by country of OLED lighting consumption
    • Eight-year forecast of automotive lighting applications
    • Eight-year forecast of customized large-scale custom installations
    • Summary of eight-year forecasts of OLED lighting

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