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REPORT # Nano-053 PUBLISHED June 03, 2008
The Future of E-Paper: A Technology Assessment and Market Forecast
CATEGORIES :
  • Emerging Electronics
  • SUMMARY

    Amazon's Kindle e-book reader is selling well. Rollable e-paper displays will be on the market this year. Serious progress is being made towards color e-paper displays. Clearly, e-paper is now well on its way to becoming a viable consumer technology. This report from NanoMarkets analyzes the new market environment for e-paper, assesses the latest technology and provides a quantitative and qualitative forecast for shipments of e-paper products of all kinds ranging from book readers and flexible mobile displays to signage and smart shelving.

    This new NanoMarkets report also examines the many uncertainties and challenges that beset the e-paper market. With e-paper now well into the commercialization phase, one key objective of this report will be to project performance improvements expected over the next eight years and assess the marketing importance of such factors as flexibility, system architecture, resolutions, backplane switching speeds, and color capability.

    The report also examines which e-paper technologies will be successful and why. Many of the successes of e-paper to date have come from offerings using electrophoretic technology. So what is the future of the many competing technologies such cholesteric LCDs or electrochromic. Also, many of the products being designed with e-paper are entirely novel and have no established markets. How can these markets be successfully created and new supply chains built?

    NanoMarkets has been covering the e-paper market for almost four years and this report is a follow-on from our successful 2007 e-paper report. It provides our views on the latest product announcements and provides special focus on the future of color e-paper and flexible displays. We also examine in-depth the latest thinking on manufacturing processes and materials used to get e-paper to the market. Finally, the report provides strategic profiles of the leading providers of e-paper and a detailed eight-year market forecast of e-paper markets, broken out by application, materials and technology.

  • TABLE OF CONTENTS

    Executive Summary
    E.1 Introduction
    E.2 E-Paper Capabilities
    E.2.1 Optical Performance
    E.2.2 Color
    E.2.3 Power
    E.2.4 Speed
    E.2.5 Manufacturing Cost
    E.3 Key Players and Technologies
    E.3.1 Evolution of an E-Paper Supply Chain
    E.4 E-Paper Markets
    E.4.1 Electronic Signage
    E.4.2 Portable Electronics
    E.4.3 Disposable Electronics
    E.5 Summary of Eight-Year Forecasts

    Chapter One: Introduction
    1.1 Towards a Definition of E-paper
    1.2 A Growing Slate of Technologies, and Competitors
    1.3 Why E-Paper Now?
    1.4 E-Paper Applications
    1.5 Technology Directions for E-Paper
    1.6 Objectives and Scope of this Report
    1.7 Methodology of this Report
    1.8 Plan of this Report

    Chapter Two: Technical Trends in E-Paper
    2.1 Introduction: The Rise of E-Paper
    2.2 A Class Called E-Paper
    2.3 Many Paths to E-Paper
    2.4 Performance Metrics
    2.4.1 Optical Characteristics
    2.4.2 Cranking Out Color
    2.4.3 The Power Picture
    2.4.4 The Speed Story
    2.4.5 Other Metrics
    2.5 E-Paper Varieties
    2.5.1 EPDs
    2.5.2 Electrochromic Displays (ECDs)
    2.5.3 Cholesteric Liquid Crystal Displays (ChLCDs)
    2.5.4 Bistable Nematic LCDs
    2.5.5 Electrowetting Displays (EWDs)
    2.5.6 Micro-Electro-Mechanical System (MEMS) Displays
    2.6 Key Points in this Chapter

    Chapter Three: E-Paper Market Analysis
    3.1 Introduction
    3.2 Tags, Labels and Signage
    3.2.1 Information Signs
    3.2.2 Smart Tags and Labels
    3.2.3 Advertising and Promotional Signs
    3.2.4 Billboards
    3.3 Mobile Displays
    3.3.1 E-Book Readers
    3.3.2 Niche Handheld Applications
    3.3.3 Mobile Phones
    3.4 Disposable Products
    3.4.1 Smartcards
    3.4.2 Smart Packaging
    3.5 Clocks and Watches
    3.6 Other E-Paper Applications
    3.6.1 Computer Peripherals
    3.6.2 Products Requiring Flexible Substrates
    3.7 Summary of Key Points in this Chapter

    Chapter Four: Company Profiles
    4.1 Introduction
    4.2 Acreo AB (ECD)
    4.3 Aveso Inc. (ECD)
    4.3.1 First ECD Products
    4.3.2 Next Steps
    4.4 Bridgestone Corp. (EPD)
    4.4.1 Going Flexible
    4.5 Dai Nippon Printing Company, Ltd. (Various)
    4.6 E Ink Corporation (EPD)
    4.7 Fuji Xerox (ChLCD)
    4.8 Fujitsu Frontech (ChLCD)
    4.9 Kent Displays Inc.
    4.9.1 E-Paper Products
    4.10 Liquavista
    4.10.1 Product Platforms
    4.11 Magink Display Technologies (ChLCD Billboards)
    4.12 Nemoptic (Bistable TN LCD)
    4.12.1 BiNem Products and Partnerships
    4.12.2 Moving Forward
    4.13 Ntera (ECD)
    4.14 Polymer Vision (Rollable EPDs)
    4.15 Prime View International (EPD, EWD, MEMS, et al)
    4.16 Qualcomm MEMS Technologies, Inc. (MEMS)
    4.17 Siemens (ECD)
    4.18 SiPix Imaging Inc. (EPD)
    4.19 Toppan Printing Company, Ltd. (EPD et al)
    4.20 Varitronix International Ltd. (Bistable TN LCD, ChLCD)
    4.21 ZBD Displays Ltd. (Bistable TN LCD)

    Chapter Five: Eight-Year Forecasts of E-Paper Market
    5.1 Forecasting Methodology
    5.1.1 How Much Confidence Should You Have in These Forecasts?
    5.1.2 Changes from Previous NanoMarkets Forecasts of E-Paper
    5.2 Signage
    5.2.1 Outdoor Displays
    5.2.2 Indoor Information and Advertising Displays
    5.2.3 Smart Shelves, Electronic Shelf Labels and POP Displays
    5.3 Computing and Communications
    5.3.1 E-Book Readers
    5.3.2 Cell Phone Main and Sub-Displays
    5.3.3 Other Handheld Devices
    5.3.4 Laptop and Desktop Computers
    5.4 Disposable Electronics
    5.4.1 Smartcards
    5.4.2 Smart Packaging
    5.5 Other Applications
    5.6 Summary of Projections
    5.7 Forecast of E-Paper Markets by Technology
    5.8 Forecast of Intrinsically Flexible E-Paper Markets

    Appendix: Acronym Guide

    About the Author

     

    List of Exhibits

    Exhibit E-1: Summary of E-Paper Revenues ($ Millions)
    Exhibit 2-1: E-Paper Technologies Compared- Part I
    Exhibit 2-2: E-Paper Technologies Compared- Part II
    Exhibit 2-3: Simple Acreo ECD Graphic
    Exhibit 2-4: Ntera ECD Clock
    Exhibit 2-5: SiPix Smart Area-Color Label
    Exhibit 2-6: E-Paper and its Backplanes
    Exhibit 2-7: E Ink EPD Principle
    Exhibit 2-8: Flexible E Ink Sign
    Exhibit 2-9: Prime View EPD Modules
    Exhibit2-10: SiPix Imaging's EPD Microcups
    Exhibit 2-11: AM Microcup EPD with Area Color
    Exhibit 2-12: R2R Manufacturing of Passive Microcups
    Exhibit 2-13: Acreo ECD on Paper with Organic Electrodes
    Exhibit 2-14: Acreo ECD Newspaper Demo
    Exhibit 2-15: Aveso ECD Smartcard Module
    Exhibit 2-16: Aveso ECD in Wearable Computer for Soldiers
    Exhibit 2-17: Ntera ECD Principle
    Exhibit 2-18: Ntera ECDs Pass Lamination Test
    Exhibit 2-19: Example ChLCD Architecture
    Exhibit 2-20: Varitronix 2-Color ChLCD Modules
    Exhibit 2-21: Modular ChLCD Tiles
    Exhibit 2-22: Magink's Outdoor ChLCD Billboards
    Exhibit 2-23: Tiled Matrix Characteristics
    Exhibit 2-24: Flexible Kent ChLCD
    Exhibit 2-25: Curved ChLCD on Inhaler
    Exhibit 2-26: BiNem Operating Principle
    Exhibit 2-27: ZBD Display Principle
    Exhibit 2-28: Demo EWD Watch
    Exhibit 2-29: Demo EWD Clock
    Exhibit 2-30: IMOD Operating Principle
    Exhibit 2-31: IMOD Demo Cell Phone
    Exhibit 3-1: Reflective E-Paper Enables Outdoor Operation
    Exhibit 3-2: Applications of E-Paper
    Exhibit 3-3: Common Signage Types
    Exhibit 3-4: Drivers for E-Paper in Three Signage Markets
    Exhibit 3-5: Kent InfoSign Example
    Exhibit 3-6: ChLCD Public Information Board
    Exhibit 3-7: Paper Labels in Grocery Applications
    Exhibit 3-8: Where POP Pays Off
    Exhibit 3-9: Simple ECD Tag
    Exhibit 3-10: Dot-Matrix Smart Label
    Exhibit 3-11: Bistable LCD POP/POS Sign
    Exhibit 3-12: Area-Color POP/POS Sign
    Exhibit 3-13: Tiled Indoor ChLCD Display
    Exhibit 3-14: Tiled Outdoor ChLCD Billboard
    Exhibit 3-15: Honeywell Military E-Book
    Exhibit 3-16: A Sampling of E-Book Readers
    Exhibit 3-17: Cell Phone Display Comparison
    Exhibit 3-18: Market Drivers for Display Cards
    Exhibit 3-19: Benefits of One-Time Password Cards
    Exhibit 3-20: Citizen Shows Flexible E Ink Clock
    Exhibit 3-21: Plastic Logic/ E Ink E-Newspaper Demo
    Exhibit 4-1: A Sampling of E-Paper Relationships
    Exhibit 5-1: Addressable Market for E-Paper in Signage Applications (Millions of Units)
    Exhibit 5-2: Eight-Year Forecasts of E-Paper in Outdoor Billboards and Advertising
    Exhibit 5-3: Eight-Year Forecasts of E-Paper in Indoor Advertising
    Exhibit 5-4: Eight-Year Forecasts of E-Paper in Indoor Information Displays
    Exhibit 5-5: Eight-Year Forecasts of E-Paper in ESLs and POP Displays
    Exhibit 5-6: Eight-Year Forecasts of Market for E-Paper E-Book Readers
    Exhibit 5-7: Eight-Year Forecasts of E-Paper in Cell Phones
    Exhibit 5-8: Eight-Year Forecasts of E-Paper in Other Handhelds
    Exhibit 5-9: Eight-Year Forecasts of E-Paper in Computers and Peripherals
    Exhibit 5-10: Eight-Year Forecasts of E-Paper in Smartcards
    Exhibit 5-11: Eight-Year Forecasts of E-Paper in Smart Packaging
    Exhibit 5-12: Summary of E-Paper Revenues ($ Million)
    Exhibit 5-13: Forecast of E-Paper Applications by Technology ($ Millions)
    Exhibit 5-14: Forecast of Intrinsically Flexible Displays

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