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REPORT # Nano-639 PUBLISHED June 10, 2013
Worldwide Smart Windows Markets: 2013-2020
CATEGORIES :
  • Glass and Glazing
  • Smart Technology
  • SUMMARY

    NanoMarkets has now been tracking the smart windows for four years.   During that time many smart windows technologies have become mature, reducing the uncertainties associated with deploying smart windows in both buildings and vehicles.  At the same time, higher energy prices ensure that the value created by smart windows is increasing rapidly.

    With these trends in mind, this latest smart windows report from NanoMarkets examines where the next opportunities in the self-dimming and self-cleaning windows sector are coming from.  As with the previous NanoMarkets reports in this space, it pinpoints where the money will be made – and lost – in the worldwide smart windows business.  But in this report we have focused especially on projecting the take up of smart windows in the construction, automotive and aerospace industries and the likelihood that it will be specified by designers and architects. The report also discusses which countries and geographical regions present the best potential for selling smart windows.

    As part of the overall analysis, this report also examines the numerous cost and technical challenges that will have to be overcome in this market to make new products a success.  In addition, this report also develops a roadmap for the next-generation smart windows technologies, especially with regard to more effective self-dimming and self-cleaning glass.  Based on the road-mapping process we discuss how the growth of the smart windows will create market opportunities not just for traditional building and automotive window suppliers but also for the glass and coatings industries more broadly.

    As with all NanoMarkets reports, this report contains an eight-year forecast of shipments and revenues in this market and an appraisal of the latest strategies of major players in this market.  NanoMarkets believes that this report will provide guidance to all those interested in the business prospects of smart windows over the coming decade.  These will include marketing and business development executives in the glazing, coatings, construction, automotive and aerospace industries.

  • TABLE OF CONTENTS

    Executive Summary
    E.1 Opportunity Analysis of Smart Windows Markets by Technology/Product
    E.1.1 Obstacles to Overcome:  The Case of Skeptical Specifiers
    E.2 Passive Smart Windows:  Getting Better but Not Good Enough?
    E.2.1 Passive Retrofit Window Films
    E.2.2 Passive Thermochromic Windows Market
    E.2.3 The Passive Photochromic Windows Market
    E.3 Active Smart Windows:  Window on the Future
    E.3.1 PDLC Active On-Demand Smart Windows
    E.3.2 SPD Active On-Demand Smart Windows
    E.3.3 Electrochromic Active On-Demand Smart Windows
    E.3.4  A Note on Self-Cleaning Windows
    E.4 Opportunities for Construction and Architectural Firms
    E.5 Opportunities for Transportation Equipment Manufacturers
    E.5.1 Automotive Industry:  Using More Glass
    E.5.2 Aerospace Industry:  Not Big Enough to Matter, But a Source of Ideas
    E.6 Opportunities for Materials Firms
    E.6.1 Glass and Windows Firms
    E.6.2 Coatings and Films Companies
    E.7 Firms to Watch
    E.8 Regions and Countries to Watch
    E.8.1 U.S. – Happy Days are Here Again?
    E.8.2 Europe—the Crisis Continues
    E.8.3 China and Non-Japan Asia—Still Expect Growth
    E.8.4 Japan
    E.8.5 Latin America
    E.9 Summary of the Eight-Year Forecasts for the Smart Windows Market

    Chapter One: Introduction
    1.1 Background to this Report
    1.1.1 The Regulatory Push for Smart Windows Gains Momentum
    1.1.2 Smart Windows Technology in Hiatus but nor Forever
    1.1.3 Costs Favor Smart Windows Deployment
    1.1.4 Likely Growing Interest in Smart Windows from the Transportation Sector
    1.1.5 Geographic Regions for Growth and Target Markets
    1.2 Objectives and Scope of This Report
    1.3 Methodology of this Report
    1.4 Plan of this Report

    Chapter Two: Passive Smart Window Products And Technologies
    2.1 Smart Windows:  Passive versus Active
    2.1.1 Customers Base for Passive Smart Windows in the Construction Industry
    2.1.2 Customers Base for Passive Smart Windows in the Transportation Sector
    2.2 Passive Retrofit Window Films
    2.2.1 Technology:  Mature and Effective
    2.2.2 Why the Passive Retrofit Window Film Market Hasn’t Boomed:  Marketing Efforts by Suppliers
    2.2.3 Potential Technology Evolution
    2.1.4 Key Suppliers of Passive Smart Window Films
    2.3 Passive Thermochromic Windows Market
    2.3.1 Potential Technology Evolution:  Challenges to Overcome
    2.3.2 Key Suppliers
    2.4 The Passive Photochromic Windows Market
    2.4.1 Potential Technology Evolution:  Switch Materials
    2.5 Benchmarking of Passive Smart Window Technologies
    2.6 Key Points from this Chapter

    Chapter Three:  Active Smart Window Products and Technologies
    3.1 PDLC Active On-Demand Smart Windows
    3.1.1 Potential Technology Evolution
    3.1.2 Key Suppliers
    3.2 SPD Active On-Demand Smart Windows
    3.2.1 Potential Technology Evolution
    3.2.2 Role of Research Frontiers
    3.2.3 Other Suppliers
    3.3 Electrochromic Active on-Demand Smart Windows
    3.3.1 Potential Technology Evolution
    3.3.2 Key Suppliers
    3.4 Self-Cleaning Windows
    3.4.1 Potential Technology Evolution
    3.4.2 Key Suppliers
    3.5 Benchmarking of Active Smart Window Technologies
    3.6 Key Points from this Chapter

    Chapter Four:  Building Markets For Smart Windows:  Eight-Year Forecasts
    4.1 The Four Forces Shaping the Windows Market
    4.2 Smart Windows and Energy Efficiency
    4.2.1 Rising Real Energy Products Drive Smart Windows:  New Life for an Old Product
    4.2.2 Regulatory Factors:  Smart Windows as a Useful Route to Compliance
    4.2.3 LEED and Other ‘Green’ Building Codes:  Smart Windows in Green Building
    4.3 Comfort, Style and Smart:  Why Smart Windows Could Succeed in the Market without Energy and Environmental Concerns
    4.4 Future Factors Influencing the Smart Window Decision by Building Owners and Managers:  Energy Generation and Storage
    4.5 An Analysis of Smart Windows Supply Chain in Buildings
    4.5.1 Retail, Wholesalers and Market Influencers
    4.5.2 Materials Suppliers and Other Factors in the Smart Windows Supply Chain
    4.6 Eight-Year Market Forecast of the Smart Windows for Residential Buildings
    4.6.1 Forecasting Methodology
    4.6.2 Data Sources
    4.6.3 Alternative Scenarios
    4.6.4 Scope of the Smart Windows Market Forecasts and Other Assumptions
    4.6.5 Eight-Year Forecast of Residential Smart Windows Markets:  Total Market
    4.6.6 Forecast of Low-e Glass in Passive Smart Windows:  Residential
    4.6.7 Forecast of Retrofit Window Film in Passive Smart Windows:  Residential
    4.6.8 Forecast of Thermochromic Film in Passive Residential Smart Windows:  Niche
    4.6.9 Forecast of Photochromic Film in Passive Residential Smart Windows:  Niche
    4.6.10 Forecasts of Active Residential Smart Windows by Application Area
    4.6.11 Forecast of PDLC Film in Active On-Demand Residential Smart Windows:  More than a Niche But Not Much!
    4.6.12 Forecast of SPD Film in Active On-Demand Smart Windows: Residential
    4.6.13 Forecast of Electrochromic Smart Glass in Active On-Demand Smart Windows: Years Away
    4.6.14 Forecast of Electrochromic Film in Active On-Demand Residential Smart Windows: Niche
    4.6.15 Summary of Technology Forecasts for Smart Windows in Residential Markets
    4.6.16 Forecast of Residential Smart Windows Market by Major Geographical Regions
    4.7 Eight-Year Market Forecast of the Smart Windows for Commercial, Institutional, and Industrial Buildings
    4.7.1 Forecast by Type of Windows:  Commercial, Institutional and Industrial
    4.7.2 Forecast of Low-e Glass in Passive Smart Windows:  Commercial, Institutional and Industrial
    4.7.3 Forecast of Retrofit Window Film in Passive Smart Windows for Non-Residential Applications
    4.7.4 Forecast of Thermochromic Film in non-Residential Passive Smart Windows:  Niche
    4.7.5 Forecast of Photochromic Film in non-Residential Passive Smart Windows:  Niche
    4.7.6 Forecasts of Active Non-Residential Smart Windows by Application Area
    4.7.7 Forecast of PDLC Film in Non-Residential Active On-Demand Smart Windows
    4.7.8 Forecast of SPD Film in Non-Residential Active On-Demand Smart Windows
    4.7.9 Forecast of Non-Residential Electrochromic Smart Glass in Active On-Demand Smart Windows
    4.7.10 Forecast of Electrochromic Film in Non-Residential Active On-Demand Smart Windows:  Niche
    4.7.11 Summary of Forecasts:  Commercial, Industrial and Institutional Markets
    4.7.12 Forecast by Major Geographical Regions:  Commercial Property Trends

    Chapter Five:  Transportation Markets For Smart Windows:  Eight-Year Forecasts
    5.1 Major Factors Shaping Demand for Smart Glass
    5.2 Energy Conservation as a Market Driver for Smart Windows in the Automotive Sector
    5.2.1 Electric Vehicles Will Promote the Use of Smart Windows
    5.2.2 Solar Control Windows Trials at NREL
    5.3 Enhanced Comfort and Style:  Why More Glass?
    5.4 Future Factors Influencing the Decision by Automotive Firms to Use Smart Windows
    5.4.1 Heads-Up Displays in Car Windshields
    5.4.2 Self-Cleaning Glass in Automobiles and Trucks
    5.4.3 Self-Repairing Glass in Automobiles and Trucks
    5.4.4 Energy Generating Glass in Automobiles and Trucks
    5.5 Analysis of Smart Windows Supply Chain for the Auto Sector
    5.5.1 Changes Expected in Industry Structure Because of Increased Use of Smart Auto Glass
    5.6 Eight-Year Market Forecast of the Smart Windows for Cars and Trucks
    5.6.1 Forecasts of Passive Smart Windows by Application Area
    5.6.2 Forecast of Retrofit Window Film in Passive Smart Windows:  Automotive
    5.6.3 Forecast of Thermochromic Film in Automotive Passive Smart Windows:  Niche
    5.6.4 Forecast of Photochromic Film in Automotive Passive Smart Windows:  Niche
    5.6.5 Forecasts of Active Smart Windows by Application Area in the Automotive Sector
    5.6.6 Forecast of SPD Film in Active On-Demand Smart Automotive Windows
    5.6.7 Forecast of Electrochromic Smart Glass in Active On-Demand Smart Automotive Windows
    5.6.8 Forecast of Electrochromic Film in Active On-Demand Smart Windows:  Niche
    5.6.9 Summary of Forecasts
    5.6.10 Forecast of Automotive Smart Windows Markets by Major Geographical Regions
    5.7 Eight-Year Market Forecast of the Smart Windows for Aircraft
    5.7.1 Forecast of SPD Film in Active On-Demand Smart Windows for Aircraft
    5.7.2 Forecast of Electrochromic Smart Glass in Active On-Demand Smart Windows for Aircraft
    5.7.3 Summary of Forecasts
    5.7.4 Forecast by Major Geographical Regions
    5.8 Eight-Year Market Forecast of the Smart Windows for Public Transportation
    5.8.1 Forecasts of Passive Smart Windows by Application Area:  Public Transportation
    5.8.2 Forecast of Retrofit Window Film in Passive Smart Windows:  Public Transportation
    5.8.3 Forecast of Thermochromic Film in Passive Smart Windows:  Public Transportation – Not Even a Niche!
    5.8.4 Forecast of Photochromic Film in Passive Smart Windows:  Public Transportation – Not Even a Niche!
    5.8.5 Forecasts of Active Smart Windows by Application Area:  Public Transportation
    5.8.6 Forecast of SPD Film in Active On-Demand Smart Windows:  Public Transportation
    5.8.7 Forecast of Electrochromic Smart Glass in Active On-Demand Smart Windows:  Public Transportation
    5.8 8 Forecast of Electrochromic Film in Active On-Demand Smart Windows
    5.8.9 Summary of Forecasts
    5.8.10 Forecast by Major Geographical Regions

    Chapter Six:  Summary of Eight-Year Market Forecasts
    6.1 Background to Forecast
    6.2  Eight-Year Market Forecast of Smart Windows by End User Markets
    6.3 Eight-Year Market Forecast of Smart Windows by Technology
    6.4 Eight-Year Market Forecast of Smart Windows by Geographical Region
    Acronyms and Abbreviations Used In this Report
    About the Authors

    List of Exhibits

    Exhibit E-1: Firms to Watch in the Smart Windows Market
    Exhibit E-2: Smart Window Glass and Film Market by End-User Markets, 2013-2020 ($ Millions)
    Exhibit 2-1: Selected Suppliers of Passive Retrofit Windows
    Exhibit 2-2: Key Suppliers of Passive Thermochromic Windows Market
    Exhibit 2-3: Benchmarking of Passive Smart Window Technologies
    Exhibit 3-1: Key Suppliers of PDLC Active On-Demand Smart Windows
    Exhibit 3-2: Key Suppliers of Electrochromic Active on-Demand Smart Windows
    Exhibit 3-3: Self-Cleaning Windows Firms:  Comparative Listing
    Exhibit 3-4: Benchmarking of Active Smart Window Technologies
    Exhibit 4-1: New Forces Shaping the Advanced Glazing Industry
    Exhibit 4-2: Building Codes Promoting the use of Smart Windows
    Exhibit 4-3: Likely End-Use Applications by Dynamic Glazing Technology
    Exhibit 4-4: Pricing Estimate for Selected Smart Glass Types
    Exhibit 4-5: Total High Quality Float Glass Market – Market Evolution, 2013-2020 (Millions of Square Meters)
    Exhibit 4-6: Volume of  the Passive Smart Window Film/Glass Market (million sq. meters) 2012-2019:  Residential
    Exhibit 4-7: Value of the Passive Smart Window Film/Glass Market ($ Millions), 2013-2020:  Residential
    Exhibit 4-8: Passive Smart Window Market –Low-e Glass, 2012-2019:  Residential
    Exhibit 4-9: Passive Smart Window Market - Retrofit Window Film Market, 2012-2019:  Residential
    Exhibit 4-10: Passive Smart Window Market - Thermochromic Film, 2012-2019:  Residential
    Exhibit 4-11: Passive Smart Window Market - Photochromic Film 2012-2019:  Residential
    Exhibit 4-12: Volume of the Active Smart Window Film/Glass Market (million sq. meters), 2012-2019:  Residential
    Exhibit 4-13: Value of the Active Smart Window Film/Glass Market ($millions), 2012-2019:  Residential
    Exhibit 4-14: PDLC Active On-Demand Smart Window Film Market, 2012-2019:  Residential
    Exhibit 4-15: SPD Active On-Demand Smart Window Film Market, 2012-2019:  Residential
    Exhibit 4-16: Electrochromic Active On-Demand Smart Glass Market, 2012-2019:  Residential
    Exhibit 4-17: Electrochromic Active On-Demand Smart Window Film Market, 2012-2019:  Residential
    Exhibit 4-18: Smart Window Glass and Film Market, 2012-2019 ($ Millions):  Residential
    Exhibit 4-19: Smart Windows Market in Residential Buildings: Various Geographies in 2013
    Exhibit 4-20: Smart Windows Market in Residential Buildings: Various Geographies 2013-2020 ($ Millions)
    Exhibit 4-21: Volume of the Passive Smart Window Film/Glass Market (million sq. meters) 2013-2020:  Non-Residential
    Exhibit 4-22: Value of the Passive Smart Window Film/Glass Market ($ Millions), 2013-2020:  Non-Residential
    Exhibit 4-23: Passive Smart Window Market –Low-e Glass, 2013-2020:  Non-Residential
    Exhibit 4-24: Passive Smart Window Market - Retrofit Window Film Market, 2013-2020:  Non-Residential
    Exhibit 4-25: Passive Smart Window Market - Thermochromic Film, 2013-2020:  Non-Residential
    Exhibit 4-26: Passive Smart Window Market - Photochromic Film 2013-2020:  Non-Residential
    Exhibit 4-27: Volume of the Active Smart Window Film/Glass Market (million sq. meters), 2013-2020:  Non-Residential
    Exhibit 4-28: Value of the Active Smart Window Film/Glass Market ($  millions), 2013-2020:  Non-Residential
    Exhibit 4-29: PDLC Active On-Demand Smart Window Film Market, 2013-2020:  Non-Residential
    Exhibit 4-30:  SPD Active On-Demand Smart Window Film Market, 2013-2020:  Non-Residential
    Exhibit 4-31: Electrochromic Active On-Demand Smart Glass Market, 2013-2020:  Non-Residential
    Exhibit 4-32: Electrochromic Active On-Demand Smart Window Film Market, 2013-2020:  Non-Residential
    Exhibit 4-33: Smart Window Glass and Film Market, 2013-2020 ($ Millions):  Non-Residential
    Exhibit 4-34: Smart Windows Market in Commercial, Industrial and Institutional Buildings: Various Geographies in 2013
    Exhibit 4-35: Smart Windows Market in Commercial, Industrial and Institutional  Buildings: Various Geographies in 2013
    Exhibit 5-1: The Drivers Shaping Demand for Smart Glass in the Automotive Sector
    Exhibit 5-2: Smart Windows in Automobiles:  Functionality, Timeframes and Benefits
    Exhibit 5-3: Float Glass Demand from Cars and Trucks
    Exhibit 5-4: Volume of the Passive Smart Window Film/Glass Market (million sq. meters) 2013-2020:  Cars and Trucks
    Exhibit 5-5: Value of the Passive Smart Window Film/Glass Market ($ Millions), 2013-2020
    Exhibit 5-6: Passive Smart Window Market - Retrofit Window Film Market, 2013-2020:  Cars and Trucks
    Exhibit 5-7: Passive Smart Window Market - Thermochromic Film, 2013-2020:  Cars and Trucks
    Exhibit 5-8: Passive Smart Window Market - Photochromic Film 2013-2020:  Cars and Trucks
    Exhibit 5-9: Volume of the Active Smart Window Film/Glass Market (million sq. meters), 2013-2020:  Cars and Trucks
    Exhibit 5-10: Value of the Active Smart Window Film/Glass Market ($  millions), 2013-2020:  Cars and Trucks
    Exhibit 5-11: SPD Active On-Demand Smart Window Film Market, 2013-2020:  Cars and Trucks
    Exhibit 5-12: Electrochromic Active On-Demand Smart Glass Market, 2013-2020:  Cars and Trucks
    Exhibit 5-13: Electrochromic Active On-Demand Smart Window Film Market, 2013-2020:  Cars and Trucks
    Exhibit 5-14: Smart Window Glass and Film Market, 2013-2020 ($ Millions):  Cars and Trucks
    Exhibit 5-15: Worldwide Market Share for Passenger Cars  and Light Trucks 2012
    Exhibit 5-16: Worldwide Market Share for Luxury Passenger Cars 2012
    Exhibit 5-17: Smart Windows Market by Geography: 2013-2020 ($ Millions):  Cars and Trucks
    Exhibit 5-18: Float Glass Demand from Aircraft
    Exhibit 5-19: Volume of the Active Smart Window Film/Glass Market (million sq. meters), 2013-2020:  Aircraft
    Exhibit 5-20: Value of the Active Smart Window Film/Glass Market ($ millions), 2013-2020:  Aircraft
    Exhibit 5-21: SPD Active On-Demand Smart Window Film Market, 2013-2020:  Aircraft
    Exhibit 5-22: Electrochromic Active On-Demand Smart Glass Market, 2013-2020:  Aircraft
    Exhibit 5-23: Smart Window Glass and Film Market, 2013-2020 ($ Millions):  Aircraft
    Exhibit 5-24: The Smart Windows Market by Geographies 2013-2020 ($ Millions):  Aircraft
    Exhibit 5-25: Smart Windows Market : Various Geographies 2013-2020:  Aircraft
    Exhibit 5-26: Volume of the Passive Smart Window Film/Glass Market (million sq. meters) 2013-2020
    Exhibit 5-27: Value of the Passive Smart Window Film/Glass Market ($ Millions), 2013-2020:  Aircraft
    Exhibit 5-28: Float Glass Demand from Public Transportation (Buses and Trains)
    Exhibit 5-29: Passive Smart Window Market - Retrofit Window Film Market, 2013-2020:  Public Transportation
    Exhibit 5-30: Passive Smart Window Market - Thermochromic Film, 2013-2020:  Public Transportation
    Exhibit 5-31: Passive Smart Window Market - Photochromic Film 2013-2020:  Public Transportation
    Exhibit 5-32: Volume of the Active Smart Window Film/Glass Market (million sq. meters), 2013-2020:  Public Transportation
    Exhibit 5-33: Value of the Active Smart Window Film/Glass Market ($ millions), 2013-2020:  Public Transportation
    Exhibit 5-34: SPD Active On-Demand Smart Window Film Market, 2013-2020:  Public Transportation
    Exhibit 5-35: Electrochromic Active On-Demand Smart Glass Market, 2013-2020:  Public Transportation
    Exhibit 5-36: Electrochromic Active On-Demand Smart Window Film Market, 2013-2020:  Public Transportation
    Exhibit 5-37: Smart Window Glass and Film Market, 2013-2020 ($ Millions):  Public Transportation
    Exhibit 5-38: Smart Windows Market Size By Geographies 2013-2020:  Public Transportation
    Exhibit 6-1: Smart Window Glass and Film Market by End User Markets, 2013-2020 ($ Millions)
    Exhibit 6-2: Smart Window Glass and Film Market by Technologies, 2013-2020 ($ Millions)
    Exhibit 6-3: Smart Window Glass and Film Market by Geographical Region, 2013-2020 ($ Millions)

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