NanoMarkets Announces Release of Report Analyzing Market Strategies of Leading OLED Lighting Firms
Published: May 08, 2012 Category: OLEDs
Glen Allen Virginia:  Industry analyst firm NanoMarkets has announced the release of its latest report on OLED lighting titled “OLED Lighting: Companies, Products and Strategies – 2012.”  This report shows that OLED lighting industry has come a long way in the last two years; OLED luminaires are available at affordable prices and a surprisingly large number of major electronics and lighting companies have developed plans to take OLED lighting into the mainstream general lighting market.  Performance criteria for OLED lighting are close to acceptable for many real world applications. NanoMarkets continues to project the OLED luminaire market as $6.4 billion by 2017.
This report analyzes in depth the product/market strategies of leaders of the OLED space including ; Acuity Brands, AUO/Lextar, Blackbody, First-o-Lite, GE, Kaneka, Konica Minolta, LG, Lumiotec, Mitsubishi, Moser Baer, NEC, Novaled, Osram, Panasonic, Philips, Pioneer, Samsung, Sumitomo, Visionox and WAC Lighting.  The report also provides insight into the strategies of smaller and emerging companies in this space. 
The firm recently released its forecast of the OLED lighting global market.  Details of that report are available here:

Highlights from the Report:
One of the main selling features claimed for OLED lighting is “energy efficiency.”  Two years ago, OLED lighting wasn’t very efficient, offering around 20 lm/W.  Today, it is much closer to CFLs and LEDs as OLED lighting panels now routinely reach 45 lm/W to 65 lm/W.  Prominent OLED lighting firms are confident that they will soon offer panels in the 100-150 lm/W range, which would then enable OLED lighting to rapidly penetrate general lighting markets.  Firms that have announced superior efficiency performance in product roadmaps include Panasonic, LG and Philips.
OLED lights already compete with CFLs on lifetimes but remain challenged by LEDs. Still OLED lighting lifetimes continue to improve rapidly. Philips believes that OLED lighting panels will reach 40,000 hours by 2018. LG says it can reach this by 2015. 
Firms in the OLED lighting space see office lighting as an early revenue generator. For this to happen, panels must be much larger than they are today.  Major OLED lighting firms expect progress in this area soon.  The often-conservative Philips plans 1 m x 1 m panels by 2018; Panasonic will have 600 x 600-mm panels by 2019.  The Korean firm, Jusung Engineering has already built a 730 x 920-mm panel, although not as a commercial product.
There is a revival of interest in solution processing as a way of producing low-cost OLED lighting panels to profitably meet the price points of general lighting. Although GE’s efforts in this area are behind schedule, Sumitomo's announcement that it is making a strong effort to print OLED lighting panels has given new life to printing OLED lighting panels.  The Pioneer/Mitsubishi alliance is also developing a printing process for some layers of its panel.   
About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in energy, electronics and other markets created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts of this kind and has been covering OLED lighting for six years.
Visit for a full listing of NanoMarkets' reports and other services.


Robert Nolan
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