Published: January 12, 2011 Category: Renewable Energy
Glen Allen, Virginia: Industry analyst firm NanoMarkets has just issued a new report, “The Business Case for Building Integrated Photovoltaics,” which shows how building-integrated photovoltaics (BIPV) will be a game-changer for the entire PV industry. According to NanoMarkets, by 2016, the BIPV opportunity will be worth $11.5 billion worldwide.
Additional details about the report can be found at www.nanomarkets.net.
From the report:
PV panels have increasingly become a commodity with the investment ROI completely dependent on government-established subsidies and feed-in tariffs that are increasingly threatened by cutbacks. BIPV offers manufacturers a clear opportunity to differentiate their products on more than simple cost and efficiency metrics and the chance to move beyond subsidy as the foundation of their business. By emphasizing aesthetics, suppliers of BIPV products will be able to better differentiate their products and expand their products.
BIPV creates an entirely new business model for the PV business and for the first time BIPV makes it possible to imagine a vibrant PV industry without subsidies. By sharing costs between PV and building skin functionality, BIPV radically changes the economics of PV. The integration of PV with the building industry also opens up new sales channels for products and brings new entrants to the value chain. NanoMarkets points to the buildings products industry which is tired of seeing the PV business pass it by as a prime example of this.
About the report:
This new report provides insight into how to design money-making strategies in the BIPV sector. It is intended to meet the needs of business development executives, marketers, product managers and investors in both the building products industry and the PV industry itself.
The report shows how BIPV changes the cost models for PV, and how BIPV products -- whether flexible, rigid or transparent -- can be created and sold profitably. It also discusses, how BIPV aesthetics can be used to sell PV, how architects and designers will become increasingly crucial to the PV industry, and how new opportunities are arising as boundaries between the solar panel industry and the established building products and materials industries gradually dissolve.
The report also discusses distribution strategies for BIPV, how the retail, electrical and real estate industries stand to benefit from the growth of BIPV, and how solar panel makers can best optimize their marketing channels of the future.
Additional details about this report, including a table of contents and excerpt can be found at www.nanomarkets.net.
NanoMarkets tracks and analyzes emerging market opportunities in energy and electronics markets created by developments in advanced materials. The firm is a recognized leader in providing industry analysis for the BIPV and PV materials industries.
Visit http://www.nanomarkets.net for a full listing of NanoMarkets' reports and other services.
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